Any product that needs a manual to work is broken.
Elon Musk
Digital Leader of

UI/UX Design & Frontend Dev

Leader   •   Influencer   •   Entrepreneur   •   Mentor
Digital Experience
  • Product Strategy

    • Competitor analysis
    • MVP strategy
    • Market and industry trends
    • Product lifecycle management
  • UX Methodologies

    • Stakeholders interviews
    • Workflows & information architecture
    • Wireframes & prototyping
    • User testing & iteration
    • A/B testing
  • Visual Design

    • Web & mobile app design
    • Responsive website design
    • Design system management
    • Corporate branding
  • Frontend Development

    • Progressive web & mobile app development
    • Design to HTML/React
    • Design system management
    • Agile/Scrum/Kanban

Career Summary

A highly innovative, passionate and successful leader in product UI/UX design and front-end development with high proficiencies in product go-to-market strategy and planning, product road mapping, visual design, UX research & testing, product lifecycle management, product design system management and progressive web app development (React/Redux).

Over 12 years of experience in understanding and developing products from concept ideas into production with a high degree of success in a competitive landscape. Highly effective written and verbal communicator with exceptional problem-solving skills - visionary leader resulting in successful online products.

Domain Knowledge
  • E-commerce
  • Financial
  • Healthcare
  • Real estate
  • Music
  • F&B
  • Entrepreneurship
  • Coaching and Mentoring
  • Strategic Thinking
  • Recruitment & Team Building
  • Workshops & Presentations
  • Problem Solving
  • Decision Making
  • Project Management


  • Lean and agile UX methodologies (emphasize, define, ideate, prototype, test, implement)
  • Visual design (website, web app & mobile app)
  • Responsive website design
  • Design version controls across multiple team
  • Design system management
  • Design sprints planning and implementation
  • Product roadmapping (Go-to-market strategy, MVP, features planning & more)
  • Workshops and interviews with stakeholders and PO
  • Team coaching and mentorship

Frontend Development

  • Templates slicing using HTML5, CSS3, LESS/SASS, GULP, and Bootstrap
  • Pure javascript and jQuery framework knowledge
  • Progressive web application development using React and Redux
  • Hybrid mobile app development using Cordova and WebSQL
  • Design systems management using React Storybook
  • Agile/Scrum/Kanban
  • Unit testing using Jest (basic knowledge)
  • Team training and coaching


  • Backend technologies such as PHP, CodeIgntior, WP, mySQL, Firebase
  • Corporate identity and branding
  • Experience with graphic design (corporate branding, sales and marketing materials)
Career Journey
2002 - 2005
  • A.F.Applications
    Junior Product Designer
  • Intellilabs
    Junior Web Designer
2005 - 2015
United Arab Emirates
  • Sculpt Media
    Senior UI/UX Designer & FE Developer
  • Doktori & PROMOTIME
  • AAN Designers
    Senior Digital Designer
  • Cactimedia
    Digital Designer
2015 - Present
  • ExOpen Systems
    Lead UI/UX Designer & FE Developer
  • DDnD
    Lead UI/UX Designer & FE Developer
Selected Projects
2017 2018
01 04

Exopen Web Reporting

Progressive web app design and development
Exopen Systems is a fintech company from Stockholm, Sweden offers budget and forecasting reporting solution to small companies to large corporations. This case study is about the web reporting app which I have re-designed as a part of their new product version.


Mobile app interface design
Stride is an online community-focused social media platform that connects influencers and followers from all around the world. It's a one-stop destination for all types of inspiration such as fashion, music, travel, movies, health, business, finance & etc. where followers can find suggestions, tips and latest trends information based on their content choice. Moreover, you can listen to music, rent movies, shop items, book travel & many convenient actions without leaving the app.

Borrow Ease

Mobile app interface design concept
Borrow Ease is a mobile application service where borrowers can create cases for their money need and invite their friends and families to their cases to raise the amount they are seeking for that specific case. Lenders receive borrow case invitation which they can accept by pledging their choice of an amount or reject it. Service also sends automatic reminders for due date and overdue date cases to borrowers.


Web & mobile app interface design
Trapeza is an online service for Sweden resident which allow them to share their credit information with the businesses. Each credit check request receives to members where they can choose what information to share. Members can also connect with various online services like banks & tax agency to retrieve their up-to-date information which can be shared with the businesses.


Web & mobile app interface design
Afripods is an innovative, functional and user-friendly platform for podcasters and listeners focused on the emerging African digital continent. They deliver to you for free the best podcasts Africa can offer for your mobile, computer and all other devices available as we go along on our journey.
Business Offerings
Reporting, Budgeting & Forecasting solution
Project Sector
UX Research & Testing / Interface Design / Frontend Development
App Type
Social Media Platform
Project Sector
Entertainment, Music, Travel, Food, Shopping, Finance
UX Design & Testing
App Type
Mobile app for borrow & lend money
Project Sector
UX Research & Testing / Interface Design
App type
Credit Score Management
Project Sector
UX Design & FE Development
App Type
Podcast Platform
Project Sector
UX Research & Testing / Frontend Development
Your most unhappy customers are your greatest source of learning.
Bill Gates
I am highly interested in working for a product based company within Stockholm. Reach out to me if you are seeking Lead UX Designer or Product Owner to take your product to the next level
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