Any product that needs a manual to work is broken.
Elon Musk
Top Tier -

UX Designer and Digital Product Specialist

Excel in Product Discovery, User Interface Design, UX Optimization, and Sales Conversion Optimization
Digital Experience
  • Product Management

    • Business Model Plan & Value Proposition
    • Product Discovery
    • MVP Planning and Execution
    • Customer Journey & KPI Metrics
    • Product Lifecycle Management
    • Cross-functional Team Engagement
  • UX Methodologies

    • User Research & Empathy Mapping
    • Features Prioritzation Matrix
    • User Flows & Information Architecture
    • Wireframes & Prototyping
    • Usability Testing & Iteration
  • Visual Design

    • Web & Mobile App Design
    • Website & Landing Page Design
    • Atomic Design System Library
    • A/B Testing
  • Development

    • Responsive HTML Templates
    • Web App Development
    • Hyrbid Mobile App Development
    • Agile/Scrum/Kanban

Digital Knowledge

A highly innovative, passionate and successful leader in product management, UI/UX design and front-end development with high proficiencies in product go-to-market strategy and planning, product lifecycle management, UX processes, visual design, product design system management and single page application development (React/Redux).

Over 22+ years of experience in understanding and developing products from concept ideas into production with a high degree of success in a competitive landscape. Highly effective written and verbal communicator with exceptional problem-solving skills - visionary leader resulting in successful online products.

Domain Knowledge
  • E-commerce
  • Finance
  • Healthcare
  • Real estate
  • Music
  • Productivity
  • Entrepreneurship
  • Coaching and Mentoring
  • Strategic Thinking
  • Recruitment & Team Building
  • Workshops & Presentations
  • Decision Making
  • Product Management

Product Management

  • Managing the entire product life cycle from strategic planning to tactical activities  
  • Build product strategy, including a definition of scope, roadmap, and KPIs
  • Prioritizing  and ensuring that  product strategies are aligned with company objectives
  • Define market requirements  together with customer solutions and engineering teams
  • Working with customers to develop  market and the customers’ pain  points and turn them into product opportunities
  • Ideate and develop product marketing  strategies  to drive and support product sales 
  • Competitive analysis  for a stronger portfolio positioning 
  • Work with cross-functional teams including engineers, designers, data scientists and more

UI/UX Design

  • UX methodologies (user research, competitor analysis, stakeholder interviews, personas, information architecture, workflows, wireframes, user testing, prototype, lo-fidelity, hi-fidelity)
  • Visual design for responsive websites, web apps & mobile apps
  • Design System Management for both web and mobile
  • Corporate identity and branding
  • Digital marketing including social media, search engine and email marketing
  • Team coaching and mentorship

Frontend/Backend Development

  • Responsive templates slicing using HTML, CSS, LESS/SASS, Gulp/Grunt, and Bootstrap
  • Vanilla javascript and jQuery framework
  • Single Page Application (SPA) using React/Vue.js/Redux
  • Hybrid mobile app development using Cordova and WebSQL
  • Design system management using React Storybook
  • PHP/mySQL development using Codeigniter framework
  • Agile/Scrum/Kanban
Career Journey
2002 - 2005
  • A.F.Applications
    Junior Product Designer
  • Intellilabs
    Junior Web Designer
2005 - 2015
United Arab Emirates
  • Sculpt Media
    Senior UI/UX Designer & FE Developer
  • Doktori & PROMOTIME
  • AAN Designers
    Senior Digital Designer
  • Cactimedia
    Digital Designer
2015 - 2024
  • UX Sure AB
    CEO - Product Director
  • Siemens Financial Services
    Senior Product Manager - Nordics
  • ExOpen Systems
    Product Lead, Lead UI/UX Designer
  • DDnD
    Lead UI/UX Designer & FE Developer
Selected Projects
2018 2019
01 04

Exopen Web Reporting

Progressive web app design and development
Exopen Systems is a fintech company from Stockholm, Sweden offers budget and forecasting reporting solution to small companies to large corporations. This case study is about the web reporting app which I have re-designed as a part of their new product version.


Mobile app interface design
Stride is an online community-focused social media platform that connects influencers and followers from all around the world. It's a one-stop destination for all types of inspiration such as fashion, music, travel, movies, health, business, finance & etc. where followers can find suggestions, tips and latest trends information based on their content choice. Moreover, you can listen to music, rent movies, shop items, book travel & many convenient actions without leaving the app.

Borrow Ease

Mobile app interface design concept
Borrow Ease is a mobile application service where borrowers can create cases for their money need and invite their friends and families to their cases to raise the amount they are seeking for that specific case. Lenders receive borrow case invitation which they can accept by pledging their choice of an amount or reject it. Service also sends automatic reminders for due date and overdue date cases to borrowers.


Web & mobile app interface design
Trapeza is an online service for Sweden resident which allow them to share their credit information with the businesses. Each credit check request receives to members where they can choose what information to share. Members can also connect with various online services like banks & tax agency to retrieve their up-to-date information which can be shared with the businesses.


Web & mobile app interface design
Afripods is an innovative, functional and user-friendly platform for podcasters and listeners focused on the emerging African digital continent. They deliver to you for free the best podcasts Africa can offer for your mobile, computer and all other devices available as we go along on our journey.
Business Offerings
Reporting, Budgeting & Forecasting solution
Project Domain
Project Role
UX Research & Testing / Interface Design / Frontend Development
App Type
Social Media Platform
Project Domain
Entertainment, Music, Travel, Food, Shopping, Finance
Project Role
UX Design & Testing
App Type
Mobile app for borrow & lend money
Project Domain
Project Role
UX Research & Testing / Interface Design
App type
Credit Score Management
Project Domain
Project Role
UX Design & FE Development
App Type
Podcast Platform
Project Domain
Project Role
UX Research & Testing / Frontend Development
Your most unhappy customers are your greatest source of learning.
Bill Gates
I am highly interested in working for a product based company within Stockholm - Sweden. Reach out to me if you are seeking CEO/CTO or VP of Product to take your digital experience to the next level!
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