Any product that needs a manual to work is broken.
Elon Musk

Digital Design Leader and SaaS Strategist

Driving product success through user-centered insights and innovative digital solutions. Specializing in B2B and B2C SaaS, Fintech, AI, e-commerce market-to-go strategy and growth, with a commitment to delivering seamless user experiences that empower businesses to scale and thrive.
Digital Experience

  • UX Design

    • User Research & Empathy Mapping
    • Information Architecture & User Flows
    • Wireframing & Interactive Prototyping
    • Usability Testing & Iterative Design
    • UX Audits & Conversion Optimization
    • A/B Testing & Performance Analysis

  • UI Design

    • Web App Interface Design
    • Mobile App Interface Design
    • Website Landing Page Design
    • Design System Library

  • Development

    • Responsive HTML & CSS Templates
    • Front-end Web App Development
    • Agile, Scrum & Kanban Methodologies

  • Product Strategy

    • Business Planning & Value Proposition
    • End-to-End Product Discovery
    • MVP Strategy & Execution
    • Customer Journey Mapping & KPI Development
    • Product Lifecycle & Roadmap Management
02

Digital Knowledge

A highly innovative, passionate and successful digital design and product specialists with an entrepreneurial mindset who dives into user pain points and product data insights and turns problems into opportunities to define product success.

With over 18 years of experience in both UX/UI design and product management, I offer a unique combination of design creativity and strategic product leadership. Whether you’re looking to build a new product or scale an existing one, I bring a hands-on, data-driven approach that ensures business growth and exceptional user experiences.

Domain Knowledge
  • E-commerce
  • Fintech
  • Healthcare
  • SaaS
  • Artificial Intelligence
  • Marketing
Competencies
  • Strategic Leadership
  • Data-Driven Decision Making
  • Strategic Thinking
  • Change Management
  • Entrepreneurial Mindset
  • Effective Communication
  • Innovation Management
  • Cross-Functional Collaboration

Product Management

  • Managing the entire product life cycle from strategic planning to tactical activities  
  • Build product strategy, including a definition of scope, roadmap, and KPIs
  • Prioritizing  and ensuring that  product strategies are aligned with company objectives
  • Define market requirements  together with customer solutions and engineering teams
  • Working with customers to develop  market and the customers’ pain  points and turn them into product opportunities
  • Ideate and develop product marketing  strategies  to drive and support product sales 
  • Competitive analysis  for a stronger portfolio positioning 
  • Work with cross-functional teams including engineers, designers, data scientists and more

Digital Design

  • Designing seamless user experiences by combining strategy with user-centric design principles
  • Developing user research plans to uncover insights, pain points, and user behaviors, driving design decisions
  • Creating wireframes, prototypes, and high-fidelity mockups to visualize and iterate on concepts
  • Leading design systems development to ensure cohesive visual language and scalability across digital platforms
  • Collaborating with cross-functional teams including developers, product managers, and marketing for a unified design vision
  • Conducting usability testing and A/B testing to continuously refine user experiences and optimize product performance
  • Analyzing user data and heat maps to optimize flows and boost conversion rates across web and mobile applications
  • Driving stakeholder engagement and communicating design rationale with clear, data-driven insights
Related Tools & Online Services
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Development

  • Building responsive, pixel-perfect web templates using HTML, CSS, and Bootstrap/Tailwind frameworks
  • Developing dynamic front-end experiences with vanilla JavaScript and popular libraries such as jQuery
  • Creating high-performance Single Page Applications (SPA) using React, Vue.js, and state management with Redux
  • Developing and customizing WordPress themes and plugins to deliver tailored CMS solutions
  • Working in Agile environments, employing Scrum and Kanban methodologies to ensure smooth project execution and team collaboration
Related Tools & Online Services
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Career Journey
03
2002 - 2005
Karachi
Pakistan
  • A.F.Applications
    Junior Product Designer
  • Intellilabs
    Junior Web Designer
2005 - 2015
Dubai
United Arab Emirates
  • Sculpt Media
    Senior UI/UX Designer & FE Developer
  • Doktori & PROMOTIME
    Co-founder
  • AAN Designers
    Senior Digital Designer
  • Cactimedia
    Digital Designer
2015 - Present
Stockholm
Sweden
  • Siemens Financial Services
    Nordic Product Director - B2B Innovations
  • ExOpen Systems
    Product Lead, Lead UI/UX Designer
  • Levels
    Lead UI/UX Designer & FE Developer
04
Selected Projects
2022 2024
01 06

Taskport

AI-Powered Task Management Mobile App
Taskport is an AI-powered mobile app designed to help users manage tasks across both work and personal modes. The app simplifies complex task management by integrating AI recommendations for tasks and projects, while also allowing seamless collaboration between users. The project focused on creating a minimalist, intuitive interface that balanced functionality with ease of use. Key features include user onboarding via a chatbot, promoting AI-recommended tasks, and supporting collaboration on tasks, events, and lists. The design aimed to create a cohesive experience across both home and work modes within a single app environment.

Haggadot

Custom Passover Books Platform
Haggadot is an online platform that allows users to create and customize Jewish Passover ritual books. The redesign focused on simplifying the user experience, improving search functionality, and increasing user engagement through a more modern and user-friendly interface.

Crypto Wzrd

Crypto Trading Community Website
CryptoWzrd is a platform offering crypto trading signals and information to a Discord-based community, targeting Gen Z investors. The focus of the project was on lead generation through a modern, vibrant website design that highlighted community benefits and crypto news.

ExOpen

Data Visualization SaaS Platform
ExOpen is a SaaS platform providing data visualization tools for enterprise-level reporting. The redesign improved the platform’s usability by making complex data more accessible and user-friendly, enhancing the overall reporting experience for business users.
Project Type
Mobile App Design
Project Domain
Productivity
Project Role
Product Design and Management Lead
Project Type
Platform Interface Design
Project Domain
Religion Tech
Project Role
UX & UI Design Lead
Project Type
Website Design
Project Domain
Fintech
Project Role
UI Designer
Project Type
Web Application Design
Project Domain
Fintech
Project Role
UX & UI Design Lead
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Your most unhappy customers are your greatest source of learning.
Bill Gates
I am specailized in SaaS & Fintech solutions planning and scaling, User Experience & User Interface Design, and AI Automations to help elevate your digital products and drive meaningful growth. Let’s collaborate to unlock the full potential of your product—reach out to discuss how I can contribute to your success!
hello@asifkilwani.com
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